Shell Game

30 sec. TV AdSep 27, 2010

This ad features original footage shot by Planet Vox of a slick operator demonstrating the classic shell game, a metaphor for the violation of the public trust at the Food & Drug Administration. Eerie carnival music accompanies the confidence trick as the narrator delivers the message that it's time to fix the FDA.

Produced for a coalition of consumer and public health groups/Op-Ad Media