Reduce Climate Change Pollution

30 sec. TV AdMar 28, 2013

Following President Obama’s first State of the Union address as a re-elected President, Environmental Defense Fund launched a multi-state TV-ad campaign urging viewers to support the President’s plan to reduce climate change pollution.

The 30-second ad combined two 15-second mini ads that communicated two different but major impacts of climate change pollution: the increase of costly and devastating storms and more asthma attacks. Each mini ad featured a single dramatic clip before revealing the connection to climate change pollution. Planet Vox provided production design, consulting, research, editing, HD and SD mastering, and distribution to tv stations running the ads.