Fair-Trade Certified Coffee

30 sec. TV AdSep 14, 2010

Planet Vox produced a 30-sec ad for Trans-Fair USA featuring actor Martin Sheen that educated viewers about the challenges facing coffee growers and the benefits consumers get from purchasing fair-trade certified coffee. Shot on 35mm film on the Sony lot in Culver City, the ad shows Mr. Sheen with a cup of coffee bearing the Fair-Trade label. "Make a difference with every cup," says Sheen, before taking a sip.