Defend Our Future: No One Ever

Web Video AdDec 02, 2014

In this spot produced for Defend Our Future, a bizarre enthusiast wearing a crude Thinking Cap gives four thumbs-up to his own declaration, "Breathing is overrated!'" A rapid image and graphics montage then forecasts a variation of a popular Internet meme: "Said no one, ever." The ad concludes with an appeal to Millenials to "Vote Climate."

The ads ran ahead of video content published on websites such as,,, and Ad coding linked the "sign the pledge" button to Defend Our Future's sign-up website.

Defend Our Future, a project of the Environmental Defense Fund, ran the spot as part of "a $450,00 all-digital ad buy in Colorado to support its effort to drive young voters to the ballot box to show their support for action on climate change."