Defend Our Future: No Doctor Ever
In this spot produced for Defend Our Future, a wacko doctor wearing a surgical mask on his head declares, "Soot is good for you!'" A rapid, eye-grabbing image and graphics montage then forecasts a variation of a popular Internet meme: "Said no doctor, ever." The ad concludes with an appeal to Millenials to "Vote Climate."
The ads ran ahead of video content published on websites such as huffingtonpost.com, vibe.com, snakkle.com, and nasdaq.com. Ad coding linked the "sign the pledge" button to Defend Our Future's sign-up website.
Defend Our Future, a project of the Environmental Defense Fund, ran the spot as part of "a $450,00 all-digital ad buy in Colorado to support its effort to drive young voters to the ballot box to show their support for action on climate change."