The Bigger Hammer (Trailer)

DocumentaryDec 05, 2014

What really happened behind the scenes of the historic 2008 presidential election? The Bigger Hammer, a documentary directed by Keith Gaby and produced by Planet Vox, tracks the message wars of the Obama-McCain race with the leading strategists and spinners, uncovering how politics, thirty-second TV ads, and history shaped the race for the White House. Hear from insiders how the key political decisions were made -- and how celebrities, golf carts, Corinthian gardens, seven houses, preachers, hairstyles, and a plumber shaped one of the most important and entertaining elections in recent history. If you want to understand how America elects a president, watch The Bigger Hammer.

The Bigger Hammer is available for purchase from Landmark Media.