AEP: What's Your Number?

Apr 02, 2013 BY Administrator
This web video, created for Environmental Defense Fund, targets American Electric Power, who has become the “bad example no other coal giant wants to follow” by blocking EPA’s proposed clean air rules. The video uses compositing to juxtapose news reports, campaign materials, and on-the-street statements to ask AEP, “How many lives are too many? AEP: What’s your number?” Learn more about the...

Mercury (No Longer) Rising

Feb 14, 2012 BY Administrator
Over the last year, the Environmental Protection Agency worked hard to pass regulations for coal-burning power plants to limit the emissions of mercury and other toxic pollutants into our air, water, and food. A set of regulations called the Mercury and Air Toxics Standards (MATS) for power plants, which the EPA developed through extensive research over the last 20 years as a part of the Clean...

Mercury and the Unborn

Jan 23, 2012 BY Administrator
This 30-second ad was part of the Evangelical Environmental Network’s ad campaign “Mercury and the Unborn.” Adapted from 60-second radio ads, these 30-second television ads feature Pastor Tracy, an Evangelical mom and pastor who gives a heartfelt plea to citizens to urge their senators to support the mercury rules proposed by the EPA. Planet Vox provided editing, stock footage research and...


Mar 03, 2011 BY Administrator
Sonogram video and a fetal heartbeat heard through ultrasound waves present viewers with a child developing in a woman's womb. With the video and sounds fading, blurring, and distorting, a woman's voice and type-on text state the conclusion by the American Academy of Pediatrics that mercury exposure disproportionately affects the developing fetus and young children. As the sonogram image of the...