Environmental Defense Fund

10

Reduce Climate Change Pollution

Mar 28, 2013 BY Administrator
Following President Obama’s first State of the Union address as a re-elected President, Environmental Defense Fund launched a multi-state TV-ad campaign urging viewers to support the President’s plan to reduce climate change pollution. The 30-second ad combined two 15-second mini ads that communicated two different but major impacts of climate change pollution: the increase of costly and...
11

American Voices: "Mom"

Sep 24, 2010 BY Administrator
Planet Vox produced two 30-second ads about climate change for the Environmental Defense Action Fund Campaign American Voices which feature individuals speaking about how climate change affects them personally. "Mom" features Monica Pica, an independent voter and a mother of five from Chester, PA, who encourages politicians to end their bickering and do something about climate change so that her...